The admissions process is complicated, exhausting and lengthy. There are times when the candidate feels powerless and out of control. The good news however, is that there are certain areas in the process where the control lies in the hands of the student himself. The Statement of Purpose (SOP) is one such document. The SOP is your chance to address the admissions committee directly and apprise them of your career choices, aspirations, expectations and future goals.

A well-written, arresting and strong statement of purpose can effectively communicate your passion and strong motivation for higher education. This can be the clincher as far as your prospects of admission are concerned, being one of the significant points which swing the committee in a student's favor.

This is so because the students can really leverage this document to be a vehicle of personal expression, desire and career focus. Experiential anecdotes, stories, examples, academic pursuits, can all contribute to making your SOP an especially unique and exceptional document. You prepare hard for your tests but scores can still belie expectations, academic results are unalterable, community service experiences are impossible to conjure, but your SOP can be presented in a way which highlights you as no other admission document can.

The above estimate of the importance of the SOP must have made you realize the overriding value of a solid and singular SOP. Though this statement must represent you personally, very often an expert's advice becomes essential. An expert's perspective can transform an SOP from a raw, disjointed, unrelated expression (although you might have put your heart, soul and zeal into writing it). The same SOP can metamorphosis into a cogent, interesting, articulate and expressive document of your intent, purpose, journey thus far and future possibilities. This is where we step in and help you write an empowering SOP that uses your terminology, tone, temperament and passion, but in a voice which resonates, impresses and convinces the admission committee of your great potential and prospects.